Why Your SEO Ranking Tool Stopped Working
TL;DR: We outline the current upheaval in the SEO world as to why your SEO ranking tool stopped working, and what you can do. Working for clients when you create SEO content or full blown SEO services for them can make this situation tricky, so we’ve included a section how to explain this to clients. […]
The Tea App Hack: A Stark Warning About Age Verification Vulnerabilities
TL;DR: Data breach of the women only safety app, Tea, demonstrates what we’ve ben saying for a while now. The Online Safety Act puts people at risk if there’s data breach of the age verifying software providers. The recent security breach of the Tea dating safety app serves as a sobering reminder of the inherent […]
AI Hallucination: What They Are, Examples & Prevention Guide
TLDR; AI hallucination are confidently delivered but completely incorrect outputs from AI systems, caused by flawed training data and the way these models predict responses rather than truly understanding information. While they can’t be completely eliminated, you can significantly reduce them through quality training data, clear boundaries, and human oversight. What is an AI Hallucination? […]
The true cost of SEO
TL;DR: The true cost of SEO isn’t cheap or instant; it takes time, the right tools, and a strategic approach. Whether you do it yourself or hire help, you’ll either invest time or money (usually both).Done properly, SEO pays off long-term by bringing in consistent, free traffic, without relying on ads. Let’s be honest — […]
AI search traffic from Perplexity & ChatGPT is just a rounding error with good PR
Despite all the hype, AI search tools like Perplexity and ChatGPT account for less than 1% of global search traffic. Google still processes 373 times more searches than ChatGPT daily. The AI search traffic revolution isn’t here yet. Let’s get real about AI search adoption. If you’ve been following tech news, you’d think ChatGPT search […]
The Cognitive Cost of LLM Convenience: Is AI making us stupider?
TL;DR: “Is AI making us stupider?” – it’s the question that recent academic research from MIT Media Lab & Carnegie Mellon University (with Microsoft) has tried to answer. The results suggest that whilst AI tools deliver impressive productivity gains, they may simultaneously diminish our cognitive capabilities in ways we’re only beginning to understand. QED asks […]
How to rank a blog post on Google.
Recently, I saw in a FB group a person asking for help on how to rank a blog post on Google. As seasoned Pros frequent this group, it was disheartening to see the replies and the level of ignorance being offered in the guise of advice. Talking about SEO plugins rather than how to implement […]
What Are Cookies? And Why This ICO Action Matters
Explainer: What are Cookies? And why this matters Unless you’ve been living under a digital rock for the past decade, you’ve probably encountered those annoying pop-ups asking you to “accept cookies” on virtually every website you visit. But here’s the thing: most people have absolutely no idea what they’re actually agreeing to. They just click […]
Why Your Browser Password Manager Is a Security Risk
TL;DR: Browser password managers offer convenience at the severe cost of security, control, and privacy. Dedicated password managers provide better protection, cross-platform functionality, and enhanced features that keep your digital identity safe. Recently, I saw a poll on social media, it was about password managers and the amount of people using the inbuilt function of […]
NEW: Microsoft Outlook Authentication Requirements [2025]: Everything You Need to Know
TL;DR: Microsoft Outlook authentication is changing, and they are implementing similar spam policies as Google/Yahoo did in in Jan 2024. There are no shortcuts, unfortunately. Yet another post in line with our series on the more technical aspects of running websites & domains; FAQ Schema with Yoast, Skype uninstallation, How many days to Christmas, and […]