SEO Crawlers Harming Performance: Why Over Active Bots Waste Resources and Damage Sustainability
TL;DR: Many website owners assume bots behave responsibly, but some SEO crawlers consume vast amounts of bandwidth, energy, and server time. SEO crawlers harming performance is now a problem for thousands of UK businesses, especially when certain tools ignore robots.txt instructions altogether. This article explains why these bots behave this way, the strain they place […]
Study: Green Michelin Star Restaurants’ Websites 2025
TL;DR: 86% of the 35 Green Michelin Star restaurants have the worst web sustainability ratings, with page emissions nearly 3× higher than average. Simple fixes could cut their digital carbon footprints by up to 70%—a missed chance for true environmental leadership. In an era where environmental consciousness drives consumer choice and business success, Britain’s most […]
The Online Safety Act UK – And how we’ve got it so wrong
TL;DR: People making the laws are either too stupid or fail to understand that the Internet and, its users, don’t recognise borders. This is why The Online Safety Act will fail. Monday 17th March sees the ‘Illegal Harms Codes of Practice‘ coming into force as part of the Online Safety Act (OSA). A piece of […]
How to protect content from AI crawlers and bad bots with robots.txt file.
TL;DR: Protect content from AI crawlers by combining robots.txt rules, server-level controls, HTTP headers, and realistic expectations about what can and cannot be blocked. As of 2025, no single method fully prevents AI scraping, but layered controls significantly reduce unauthorised reuse and resource drain. This guide explains what actually works in the UK context, where […]
A new green, environmentally friendly website solution & direction
TLDR; Why we now build environmentally friendly websites for businesses