Study: Michelin Green stars websites 2026

TL;DR: Michelin Green stars restaurants do, on average, run lighter and lower-carbon websites than a random control group in the 2026 dataset, but the gap is not as clean as people assume. The headline for 2026 is this: Green Star sites average about 1.92g eCO₂ per visit versus 2.29g for the control group, and they […]
Study: Green Michelin Star Restaurants’ Websites 2025

TL;DR: 86% of the 35 Green Michelin Star restaurants have the worst web sustainability ratings, with page emissions nearly 3× higher than average. Simple fixes could cut their digital carbon footprints by up to 70%—a missed chance for true environmental leadership. In an era where environmental consciousness drives consumer choice and business success, Britain’s most […]