The Pickled Crab
The Client
The Pickled Crab,
Southam, Warwickshire
The Pickled Crab is an award-winning culinary brand led by chef Nigel Keller-Godwin.
Originally a fine dining restaurant in Warwick, the business evolved into an exclusive private chef and events service, then later relaunched as a deli in Southam.
We helped transform their online presence to reflect this evolution, delivering a sustainable, SEO-friendly WordPress website that grows with the brand.
About the client
The Pickled Crab Deli & Supper club
Founded by chef Nigel Keller-Godwin, The Pickled Crab has become known for its focus on premium, locally sourced ingredients and intimate dining experiences.
Based in Southam, Warwickshire, the brand’s journey from restaurant to private chef service and deli reflects its adaptability and continued dedication to quality food.
Their exclusive supper clubs, serving up to 12 guests, offer unique seasonal menus that highlight Nigel’s award-winning expertise.
Design brief
The Challenge
When The Pickled Crab pivoted from a bricks-and-mortar restaurant to a private dining / events service – then to a deli, their original website no longer matched the new business direction.
Visitors struggled to find booking details or understand the evolving services, while performance issues such as slow loading and outdated design affected engagement.
The client also wanted to reduce the site’s carbon footprint and adopt a flexible WordPress maintenance solution without unnecessary ongoing costs.
The Soluton
The Business Impact
Completed project
We developed a new WordPress website designed around clarity, speed, and sustainability.
Starting with a complete UX audit, we mapped the user journey to make key actions: booking, viewing menus, and learning about services – effortless.
At a later date we added a bespoke booking service on a sub-domain due to the popularity of The Pickled Crab deli’s monthly supper clubs
Key technical achievements include:
- Redesigned user interface with elegant, animated page titles to enhance engagement
- Updated menu and booking system for private events and supper clubs
- Development of a bespoke booking feature to simplify reservations
- Optimised images and server performance to improve load speed
- Migration to eco-friendly hosting, cutting the site’s digital carbon output
- Implementation of pay-as-you-go WordPress maintenance, offering flexibility and control
Media
The Pickled Crab Deli
Hero animation
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