UPDATED: WP Engine & Matt Mullenweg – The WP drama

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TL;DR: Matt Mullenweg needs to make up his mind which side of the fence he’s sitting on, because at the moment he wants his cake & to eat it. WP Engine aren’t blameless, but Mullenweg is making the WP drama worse.

So what’s it all about? Well, it’s quite simple really, or it was, & then it went legal & got messy. Matt Mullenweg, CEO at Automattic, decided that he wanted to take aim at a competitor – WP Engine.

Thus creating the WP drama. Strap in, it’s a wild ride.

Let’s introduce the key players:

  • Matt Mullenweg – Co-founder of Wordpress, & CEO of Automattic
  • WP Engine (WPE) – a major WordPress hosting provider for their version of Wordpress.org, They have a private equity investor called Silverlake.
  • Wordpress.org (WP.org) – Open source software, partially created & owned by Mullenweg
  • Wordpress.com (WP.com) – Based on WP.org, but hosted and managed by Automattic
  • Automattic –  is an American global distributed company which was founded in August 2005 and is most notable for WordPress.com, Pressable, WPvip, although it does make other plugins & services.
  • Wordpress Foundation – a non-profit organisation that was set up to support the WordPress project, it also owns the related trademarks to Wordpress, and its various operations.
wordpress / mullenweg /automattic trademark & company ownership flow chart in the wp drama
The trademark, ownership & rights flowchart

The WP drama centers around the WP.org flavour of Wordpress, and straight off the bat it becomes abundantly clear that Mullenweg has a conflict of interest. Not only is CEO of Automattic, owner of Wordpress.org, and one of three Wordpress Foundation board members, the other two are:

  • Mark Ghosh – Has known Mullenweg from his days of forking B2 (pre- Wordpress, around 2003-04)
  • Chele Chiavacci Farley – MD of Mistral Capital International, a pharmaceutical company. The connection to Mullenweg is unclear

The WP foundation controls the trademarks of Wordpress, which is what Mullenweg has claimed that the dispute is all about.

Here’s how the WP Engine & Mullenweg / Automattic, wp drama unfolded

Sept 17th
Blogging
Shots fired
blogging, new post

In a blog post titled

WordCamp US & Ecosystem Thinking.

Mullenweg started out with some philosophical hyperbole:

Red quote"Actual Open Source licenses are the law that guarantees freedom, the bulwark against authoritarianism. But what makes Open Source work isn’t the law, it’s the ethos. It’s the social mores."

It's hyperbole because, as I'll demonstrate, Mullenweg's ethical & moral compass is as broken as Jack Sparrow's navigational device.

He then goes on to bemoan the amount of hours that WPE contribute vs his own company, Automattic.

Sept 20th
WordCamp
WordCamp gets spicy
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

Mullenweg said that Silverlake's weekly WordPress contributions amount to 47 hours (with plans to reduce to 40), compared to Automattic's 3,786 hours per week.

He further expressed his views on Silverlake's motivations, stating that they

Red quote"...doesn't give a dang about your open source ideals, it just wants return on capital."

He challenged his audience by asking:

Red quote"Who are you giving your money to: someone who is going to nourish the ecosystem or someone who is going to frack every bit of value out of it until it withers?"

Sept 21st
Blogging
"WP Engine is not WordPress"
blogging, new post

Matt Mullenweg penned a blog post titled "WP Engine is not WordPress" where he claims that:

  • WP Engine is causing confusion with the "WordPress" trademark;
  • WP Engine generates half a billion dollars in revenue from WordPress hosting, yet only contributes back just 40 hours per week to the community;
  • WP Engine disables content revisions by default to reduce storage costs.

Continuing with:

Red quote“They are strip-mining the WordPress ecosystem, giving our users a crappier experience so they can make more money”.

And after,

Red quote“they are a cancer to WordPress, and it’s important to remember that unchecked, cancer will spread”.

Sept 23rd
Legal
Media
WP Engine get legal / Automattic investor is also confused.
legal in wp drama with Mullenweg & Automattic

Automattic investor, Bob Perkowitz goes on CNBC, and declares:

Red quote“I always thought that (WPE) was part of WordPress...

...They’re misleading, and they don’t contribute to the community.”

This is incredibly hard to believe, that a company investor doesn't actually know what he's investing in. Instead it just looks like he's parroting Mullenweg's line (someone he's know for 16yrs).

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WP Engine serve Automattic & Mullenweg with a 'Cease and desist' letter.

It's wide reaching, and lays out how Mullenweg loses the moral argument when it repeatedly looks like how he's trying to extract money from WPE to fund Automattic - his for profit company.

Sept 23rd
Legal
Automattic launches counter legal action
legal in wp drama with Mullenweg & Automattic

In their counter legal action, Automattic send a letter titled:

"Unauthorized Use of WordPress Foundation and WooCommerce, Inc. Intellectual Property"

The opening lines set the tone, and maybe factually incorrect - has someone been economical with the truth?

Red quote"We represent Automattic Inc. and WooCommerce, Inc. (collectively, our “Client”) in connection
with intellectual property matters."

One of the interesting parts of the Automattic counter, is the fanciful figures that they appear to desire from WPE. On page 5, they demand that WPE:

Red quote"Pay our Client compensation in the amount to make them whole for your unauthorized
use of their intellectual property and unfair competition, the specific amount of which
may be ascertained once we have an accounting from you as requested above (even a
mere 8% royalty on WP Engine’s $400+ million in annual revenue equates to more than
$32 million in annual lost licensing revenue for our Client);"

Sept 23rd
Trademark
WP Foundation change
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

The WordPress Foundation made changes to their Trademark Policy documentation, updating the section that discusses the "WP" abbreviation and specifically addressing how it relates to "WP Engine" in particular.

Red quote"The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

Earlier, the page had a more lenient approach to how the "WP" abbreviation could be used:

Red quote"The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit."

Sept 25th
Plugins
WP Engine is banned from WordPress.org
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

In response, WordPress.org restricted WP Engine users' access to their platform's core functions, including the central hub for plugin and theme updates.

This limitation meant WP Engine clients couldn't download critical security patches, exposing their sites to potential security risks. The situation caused significant concern within the WordPress community, particularly given that government websites were among those affected by this restriction.

This development caught the attention of many developers, including myself, alerting us to the growing tension in the WordPress ecosystem but also how it was vulnerable to the whim of one man.

In this blog post, Mullenweg says:

Red quote"Why should WordPress.org provide these services to WP Engine for free, given their attacks on us?"

Now, given that WPE have only served a 'Cease & desist' letter on Mullenweg / Automattic, it's hard to make the case that WPE have been attacking WP.org / Automattic / Mullenweg, especially when you refer to the text msgs that Mullenweg had be sending to WPE executives prior to Sept 20th (as outlined in WPE's cease & desist)

Sept 27th
Plugins
"WP Engine Reprieve"
blogging, new post

In a blog post titled "WP Engine Reprieve" on WP.org, Mullenweg opened with:

Red quote"I’ve heard from WP Engine customers that they are frustrated that WP Engine hasn’t been able to make updates, plugin directory, theme directory, and Openverse work on their sites. It saddens me that they’ve been negatively impacted by Silver Lake‘s commercial decisions."

Again, in this post Mullenweg tries to paint WPE as the aggressor. It's a hard position to defend when you've repeatedly tried to extract money from a competitor for your own 'for profit' company.

Sept 30th
Legal
WP Engine footer update
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

WP Engine has modified its website's footer to include a clear disclaimer about its relationship with the WordPress Foundation.

The new footer text specifies that while WP Engine uses terms like WordPress, Woo, and WooCommerce to describe its services, this usage is purely for identification and does not suggest any official connection with or endorsement from either the WordPress Foundation or WooCommerce, Inc.

Oct 1st
Plugins
Blogging
WP.org ban reinstated / WPE offer fix
blogging, new post

True to his word, Mullenweg reinstated the WPE ban. WPE also implemented a workaround for their customers, stating on Twitter:

Red quote"We are pleased to report that our solution has been fully deployed and regular workflow practices have been restored to our customers around the globe. We thank all our customers for their patience and support over the past week. Like so many of you, we love WordPress, and are committed to the stability and longevity of the community.

Oct 2nd
Legal
Staff
Mullenweg staff offer / WP Engine files lawsuit
legal in wp drama with Mullenweg & Automattic

Mullenweg made an offer to staff who didn't agree with him, from his blog post:

Red quote"So we decided to design the most generous buy-out package possible, we called it an Alignment Offer: if you resigned before 20:00 UTC on Thursday, October 3, 2024, you would receive $30,000 or six months of salary, whichever is higher. But you’d lose access to Automattic that evening, and you wouldn’t be eligible to boomerang (what we call re-hires). HR added some extra details to sweeten the deal; we wanted to make it as enticing as possible."

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WP Engine file a lawsuit against Automattic & (more crucially) Matt Mullenweg as an individual: You can see the law suit on the WPE site

Oct 3rd
Blogging
Staff
Automattic's response / Staff uptake on Mullenweg's offer
blogging, new post

Automattic released a blog post in response to WP Engine: Response to WP Engine’s Meritless Lawsuit. And named their retained counsel:

Red quote"Automattic has retained Neal Katyal, former Acting Solicitor General of the United States, and his firm Hogan Lovells, LLP, to represent us."

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In response to Mullenweg's offer; 159 people (8.3% of Automattic's workforce) took the money & left, including Josepha Haden Chomphosy - Executive Director of the WordPress project, & Naoko Takano - Open Source Project Manager at Automattic

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Mullenweg threatens former Snr Wordpress employee with legal action for commenting on the WP drama. Kellie Peterson is suitably placed to comment on the situation as her CV includes: Formerly CEO at LOGO.com, Head of Domains at WordPress.com / Automattic, SVP at Name.com, Endurance (now Newfold).

Oct 5th
Plugins
Security / Slack / ACF
Security

Matt Mullenweg asks for alternatives to ACF on Twitter. Mocking WPE, as he states that:

Red quote"What are the best alternatives to Advanced Custom Fields
@wp_acf for people who want to switch away? Is there an easy way to migrate?

I suspect there are going to be millions of sites moving away from it in the coming weeks."

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Automattic breach Intigriti’s Code of Conduct by revealing that the ACF plugin (a WPE product used on over 2m sites) has a security vulnerability.

Security Team Lead of the WordPress open source project, John Blackbourn, tweeted that:

Red quote"Automattic has responsibly disclosed a vulnerability in ACF but breached the @Intigriti Code of Conduct by irresponsibly announcing it publicly. I am going to work my damned hardest to ensure that the fix gets shipped to dotorg if it affects the free version of ACF. https://x.com/automattic/sta/automattic/status/1842612123488473341"

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Mullenweg tries to join Slack channel for former Automattic workers, it gets weird: Kellie Peterson on Twitter, a thread 🧵 

Oct 7th
Blogging
Automattic try prove they have the upper hand
blogging, new post

Automattic publishes the licensing terms to WP Engine and a timeline of the trademark discussion leading up to WordCamp US this year. Clearly they hadn't read WPE's 'Cease & desist' letter with Matt's texts in it. Licensing terms: Automattic & Terms sheet: Automattic 

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"WPGraphQL to Become a Canonical Plugin as its Creator Joins Automattic" developer Jason Bahl leaves WPE to join Automattic, although he says on joining during a turbulent time:

Red quote" I’ve told Matt directly that I don’t agree with everything he’s done — and he has welcomed the disagreement. For example, I don’t think WordCamp US was the right time or place for his speech. I also do not agree with blocking WP Engine customers from WordPress.org without more notice."

Oct 8th
The Checkbox
WP.org-Checkbox

The creator of Ruby on Rails and 37signals co-founder, David Heinemeier Hansson (known as "DHH"), published a piece titled

"Automattic is doing open source dirty".

His criticism centered on Automattic's demand for 8% of WP Engine's revenue, which was justified by claiming WP Engine wasn't

Red quote"giving back enough"

to WordPress.DHH characterised this as

Red quote"a wanton violation of general open source ideals and the specifics of the GPL license".

Following this, WordPress.org made a notable change to their platform: they introduced a new requirement on their contributors' login page where users must now indicate whether they have any connection to WP Engine.

WP.org-Checkbox

Oct 9th
More checkboxes ✔
WP.org-Massive lawsuit login hero

The WordPress.org login page was changed to require an acknowledgement, that you’re not affiliated with WP Engine. A link titled “WP Engine has filed a massive lawsuit” was briefly shown, but has since been replaced with "Pineapple is delicious on pizza"

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Javier Casares, Lead for the WordPress Advanced Administration Handbook, was ejected from the Wordpress slack for asking Mullenweg difficult questions regarding the additional checkbox. See here on Twitter.

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Another influential volunteer leaves WP.org due to the stress caused by the growing friction in the WP community: MegabyteRose 

Oct 10th
Blogging
Matt has another go at WPE
blogging, new post

Matt Mullenweg writes a blog post “Forking is Beautiful” on the WP.org site.

He goes on to mention several forks of WP, which in itself is a fork, but concludes his list with:

Red quote"WP Engine is the most confusing fork of WordPress because it claims it’s actually WordPress despite disabling core features like revisions, hiding the news and meetups widget, and running its own plugin, theme, and core update system (which is slower than core’s). This is the one fork we recommend not touching with a ten-foot pole."

Oct 11
WordCamp
WordCamp tickets, but only if you have a WP.org account
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

WordCamp tickets can only now be purchased by having a WordPress.org account. Javier Casares on Twitter

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After being ejected from the WP Slack channel, Javier Casares decided to stop his volunteering work for WordPress, he announced on Twitter that he would be stepping away from the following roles:

  • - Hosting Team Rep
  • - Hosting Handbook maintainer
  • - Hosting Test Runner maintainer
  • - Advanced Administration Handbook co-lead
  • - Spanish Locale Manager
  • - Spanish Handbook maintainer
  • - Global Documentation Localization project co-lead
  • - Mentor at the Mentorship program
  • - Speaker and Organizer at WordCamp / WordPress events
Oct 12th
Plugins
The ACF saga
Mullenweg steals/forks ACF a WPE plugin - badly

WordPress co-founder and Automattic CEO Matt Mullenweg announced today that WordPress.org has taken over a popular WP Engine plugin in order “to remove commercial upsells and fix a security problem,” 

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Scott Kingsley Clark, Senior Software Engineer @ Pagely, & GoDaddy.

Red quote"I am officially terminating my core contributions and involvement with the WordPress project. This project was something I poured hundreds of hours into and it greatly pains me to just stop here.

Anyone is free to lead the project again in the #core-fields channel of Slack. I am done making excuses for Matt's actions and will not associate myself with core any longer.

The content below represents the latest revision of the readme as it was prior to me leaving."

Oct 13th
Legal
Plugins
WP Fusion plugin
legal in wp drama with Mullenweg & Automattic

WP Fusion sent a cease and desist letter to Automattic and WordPress.com regarding the unauthorised use of the WP Fusion trademark on .com's private mirror of the WordPress plugin repository.

Jack Arturo, founder & lead dev of WP Fusion goes on to write a blog post explaining the system with Open source & forking. It's not OK to do what Automattic / WP.com did:

Red quote"However, while our code is free to copy, our trademark protects our business in trade.

It’s how, when you purchase from us, you know you are getting the real WP Fusion from the original company who created, maintains, and supports it.

Somebody could take our code, rename it “Awesome CRM Connector”, create their own website and documentation, and this would be perfectly legal ✅"

Oct 14th
WordCamp
Plugins
Blogging
WordCamp Sydney / ACF saga / Mullenweg & DHH
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

WP Engine and its employees have been “officially” banned from sponsoring or attending WordCamp Sydney:

"Sad to announce we've been officially told @wpengine can't sponsor WordCamp Sydney, and its employees are banned from organising and speaking 😭 We're forced to say goodbye to our speakers and friends
@RickyBlacker69 and Kimberly Pater and organiser Sam Toohey"

From Twitter

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WP.org staff caught deleting negative reviews of their version of ACF, it's unclear whether this was done under instruction by Mullenweg or not.

WP_org-deleting_reviews

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Mullenweg in his infinite wisdom decided to publish a response to DHH's post. Pushback & criticism from an industry peer is never going too end well, and sure enough Mullenweg deleted the original post (which you can read here, it gives you quite the insight into how Matt thinks) and replaced it with some kind of grovelling, cathartic piece of writing.

Oct 15th
journalism
Contributors
Plugin theft proving real issue for contributors
Mullenweg steals/forks ACF a WPE plugin - badly

Gergely Orosz, one of the top tech writers on SubStack has been getting DMs from Automattic on Twitter:

Red quote"What could make you trust us again? We'd like to know."

Naturally Gergely referenced the recent ACF saga, and the wider WPE situation:

Red quote"I don’t know why I get a DM like this. My answer:

1. Undo the unprecedented plugin theft (which also broke sites, and is a supply chain attack). Hand the actively maintained ACF plugin back.

2. Ensure this will not happen again. A platform with such attacks are facilitated is untrustworthy for enterprise use.

3. Compete with whoever you need to compete with and may the best product win: but keep it civilised and classy.

Take a cue from the IE / Firefox rivalry."

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Colin Stewart, WordPress Core Committer, Triage Lead for WordPress 6.0 and 6.2. Maintainer of Upgrade/Install and Filesystem API components, withdraws from WP contributions.

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Tonya Mork, another WordPress Core Committer, pauses her contributions to WP, citing on Twitter:

Red quote"I paused my contributions to the WordPress .org project.

Why?

I’m greatly concerned about the well-being & eroding trust of contributors & users."

Oct 17th
Staff
Plugins
WP staff purge II / Plugin devs banned from .org / Mullenweg promotes WP hosting providers
legal in wp drama with Mullenweg & Automattic

Less than two weeks after the first staff purge, Mullenweg increases the offer for staff who won't blindly follow him into the war with WPE.

Red quote“New alignment offer: I guess some people were sad they missed the last window. Some have been leaking to the press and ex-employees,”

“You have until 00:00 UTC Oct 17 (-4 hours) to DM me the words, ‘I resign and would like to take the 9-month buy-out offer’ You don’t have to say any reason, or anything else. I will reply ‘Thank you.’ Automattic will accept your resignation.”

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Former WP core contributor Scott Kingsley Clarke is removed from his plugin on the WP.org repository.

The full thread is here on Twitter

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In an attempt to damage WP Engine and lure away their customers, WP published a post titled: 

WP Engine Promotions & Coupons

It was a shallow and opportunistic attempt by WPE competitors and companies that WP/Automatic allegedly receives payments from to poach WPE customers.

Oct 18th
Legal
Journalism
WPE injunction / Another departure / Someone says what we're all thinking
legal in wp drama with Mullenweg & Automattic

WP Engine files, as plaintiff, to seeking a preliminary injunction against Automattic and Matt Mullenweg: Court papers

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Sam Suresh, another member of the Incident Response Team, leaves the WordPress project.

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After his Twitter posts & DMs, Gergely Orosz posts "Did Automattic commit open source theft?"

Oct 19th
Blogging
Plugins
WP & Private msgs / WP Fusion
blogging, new post

WordPress.org updates its Code of Conduct to forbid the posting of private messages. Ironic, considering how Mullenweg seems to weaponize DMs & text: 

Expanding Our Code of Conduct to Protect Private Conversations

The post is written by Nicholas Garofalo, Director of Marketing @ Automattic.

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WP Fusion update their post explaining their situation, and Automattic infringements

Regarding our Cease and Desist letter to Automattic

Oct 21st
Contributors
Another departure
blogging, new post

Core contributor & Plugin dev, Bjorn Johansen announces he's leaving WP, and wont return until there is a change in leadership:

Farewell to the WordPress Community

Oct 22nd
Legal
WP.org is Mullenweg's
legal in wp drama with Mullenweg & Automattic

Mike Julian is the CEO at The Duckbill Group, & a former DevOps Engineer, who has clearly been following the WP drama.

He posted this on Twitter

Mike_Julian_on-Twitter

Oct 23rd
Legal
Judge grants WP Engine's motion
legal in wp drama with Mullenweg & Automattic

Judge Martinez-Olguin grants WPE's motion to speed up the injunction decision date.

Duane Storey on Twitter

Duane-Story-WPE_motion

Oct 25th
Media
"What's to stop WordPress from doing this again?"
blogging, new post

The BBC News website finally pick up the story, and then interview an agency owner in Scotland that has 70 websites under management with WPE.

Full story on BBC.co.uk/News

Oct 26th
Contributors
Another core contributor stops contributing
blogging, new post

Andy Fragen has been using WP since 2007, has been to several WordCamps, and is a WP core contributor, but as he puts it in his blog post:

Red quote"It’s not my intention to stop contributing, but it is for now. I’m very disappointed that Matt has chosen to make the Community suffer because of his legal maneuvering with Silver Lake. Let’s be clear, the Community is suffering because of his actions."

Oct 27th
WordCamp
WordCamp organisers censored
blogging, new post

Organisers of WordCamps, community-organised events for WordPress users, have been ordered to take down some social media posts and share their login credentials for social networks, by Felipe Santos & Isotta Piera

Former WP employee, Kellie Peterson shared the msgs on Twitter

Oct 28th
Plugins
Contributors
Mullenweg threatens to take another plugin / Yet another core contributor leaves
blogging, new post

Jason Coleman, CEO of wp strangers and pm pro plugin, posted on his company's blog:

Red quote"On October 17, 2024 we emailed plugins@wordpress.org and asked them to close the Paid Memberships Pro listing in the WordPress.org Plugins Repository. They complied."

However, that was the end of the story. Mullenweg threatened to give the PM Pro plugin the ACF treatment. The Slack msgs have been verified by The Repository:

The-Repository-tweet-plugin-theft

In response Mullenweg said:

Red quote“I’d love to talk to Jason directly but he hasn’t responded to me. I think there are some misunderstandings.”

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Another WP contributor calls it a day, Chris Wiegman, whose accomplishments include:

  • Meetup and WordCamp Speaker

  • Meetup and WordCamp Organizer

  • Core code contributor

  • Plugin developer

  • Photo contributor

  • Over 11 years as mostly the sole moderator for the official WordPress jobs site.

Full post here

Oct 30th
Media
Legal
Mullenweg @ TechCrunch / Mullenweg asks court to dismiss WPE case
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

Mullenweg appears at TechCrunch Disrupt.

Several things come to light:

  • Automattic is short-staffed due to the initial staff buy out.
  • The company had to ask others who took the offer to stay until the next year as they were short-staffed.
  • While the foundation still owns the trademark, Automattic has the exclusive license to use it commercially.
  • Mullenweg said he has 84% of vote control at the company.
  • When asked how the other two Foundation board members feel, Mullenweg said: "incredibly supportive" and referred to the minutes of the meetings published on the foundation site — the Foundation board minutes don't mention anything about the trademark.
  • Earlier in 2024, Blackrock, one of the Private equity investors in Automattic, marked down their investment by 10%, almost half the value from the time they bought the shares in 2021. Mullenweg refuses to comment directly.

Full interview on TechCrunch

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Automattic and its CEO Matt Mullenweg have filed a motion to dismiss the lawsuit from WP Engine that claims libel and extortion. The court filing presents Mullenweg's position that WP Engine is creating accusations "out of legal thin air." The filing also contends that WP Engine continues to utilise the WordPress trademark "in unauthorised ways."

Nov 1st
Legal
Automattic playing legal games
legal in wp drama with Mullenweg & Automattic

Automattic filed an administrative motion to shorten time in the ongoing WordPress litigation disaster.

They want to give WPE two fewer days to respond to the motion to dismiss, while keeping the number of days from that to their reply the same as normal.

Nov 4th
Legal
WP Engine rebuttal
legal in wp drama with Mullenweg & Automattic

WP Engine has issued a rebuttal document defending its request for a preliminary injunction, challenging what it describes as inconsistencies in Matt Mullenweg's statements and addressing claims it contests as inaccurate or untrue.

Nov 5th
Legal
WPE files three declarations
legal in wp drama with Mullenweg & Automattic

WP Engine has filed three declarations backing its motion for preliminary injunction:

  1. A document explaining the communications and ownership structure regarding WordPress.org
  2. A declaration noting that recordings and written transcripts have been preserved from both the TechCrunch presentation and Theo interview
  3. A document detailing the full sequence of events concerning the Advanced Custom Fields (ACF) plugin situation

The three docs:  Court doc1 / Court doc2 / Court doc3 

Nov 7th
Data
Blogging
Legal
Automattic site tracking / Data privacy
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

The Verge's Emma Roth posts:

Red quote"WordPress.com’s owner launched a tracker for sites leaving WP Engine. As spotted by @DuaneStorey on X, the “WP Engine Tracker” says more than 16,000 sites stopped using WP Engine since late September, which is when WordPress.com parent company Automattic started its public campaign against the third-party hosting service."

However, it clearly raises data privacy concerns, especially with those from the UK & EU over GDPR.

One Twitter user posted:

Red quote"Given that http://wordpress.org is Matt's private website according to his lawyers, GDPR would like a word about opt in consent for data sharing with 3rd parties...."

Mullenweg claims in a later YouTube Interview, that the data is public source:

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Duane Storey delved down the rabbit hole of what Automattic & WP were taking in terms of data with no opt in/out - as required under GDPR

Full post here

Nov 8th
Insight
The Repository gains insight at WP
blogging, new post

Core contributors and maintainers within the WordPress project have raised concerns about what they characterise as a "culture of fear" stemming from co-founder Matt Mullenweg's "outsized control" over the platform.

They point to potential career-damaging repercussions for those who challenge his decisions. The project's informal governance structure has reportedly left contributors feeling exposed to Mullenweg's discretionary authority, leading to uncertainty about WordPress's path forward.

The removal of notable critics of Mullenweg's leadership, including WordPress REST API developer Ryan McCue, exemplifies what many describe as problematic power dynamics within the project. "Angering Matt has the potential to render our ability to make a living as contributors moot," one committer stated. "That's scary as hell."

Full story on The Repository

Nov 14th
Legal
WP Engine files amended complaint
legal in wp drama with Mullenweg & Automattic

WP Engine has submitted a comprehensive Amended Complaint, consolidating all previous motion contents into a single 144-page document.

This extensive filing provides a thorough chronological overview of the recent developments in the case.

Court doc

Nov 15th
Legal
Automattic's plans thwarted
legal in wp drama with Mullenweg & Automattic

Automattic’s various motions:

  • 36 Motion to Dismiss,
  • 38 Motion to Strike,
  • 43 Motion to Shorten Time for Briefing and Hearing

are DENIED AS MOOT. Signed by Judge Araceli Martinez-Olguin

Court doc

nov 18th
Video
Cosy fire-side chat with Mullenweg
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

Mullenweg does a cosy interview to try and spin the narrative that WP / Automattic as the victims, and that he's standing up to the school yard bully.

Yes, he's right that WP Engine sued Automattic / Mullenweg first, but what he fails to grasp is the provocation that led to that point. A quick scan through this timeline would suggest that Mullenweg is the aggressor.

Nov 19th
Plugins
Another plugin leaves the WP repository / Trademark granted
blogging, new post

The US Patent and Trademark Office grants WP Engine the trademark for ACF. The one for “Advanced Custom Fields” is still pending: USPTO doc1USPTO doc2

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The PeepSo plugin left the WP, they were damming in their indictment of Mullenweg:

Red quote"We have never been very happy with the WordPress repository, as we found their rules to be convoluted, poorly defined and too open for interpretation – that includes both the Plugin Guidelines and the way the support and review forums are moderated by them. We managed to navigate this landscape for quite a few years, however something recently changed.

WPEngine vs WordPress

The catalyst for our action has been the recent falling out between WPEngine and WordPress.org / Matt Mullenweg. We won’t bore you with the details, as many articles have been written about this. Just the fact there is a legal battle going on would not be very worrisome on its own, however:

We learned that WordPress.org in fact does not belong to the WordPress Foundation – it’s a private website of Matt Mullenweg.

There was a series of unsettling actions from the WordPress.org side, including banning developers, disabling plugin updates to client sites, and even taking over an entire plugin.

We have thus lost our trust in the WordPress.org platform, the WordPress Foundation itself, and most importantly the man who seems to wield the ultimate power in the entire ecosystem."

Nov 21st
Legal
Automattic / Mullenweg try to file a surreply to deny WPE motion.
legal in wp drama with Mullenweg & Automattic

Automattic & Matt Mullenweg file a surreply in opposition to the injunction motion, essentially additional information claiming that the quoted statements from Mullenweg’s interview were out of context.

Nov 22nd
Legal
Surreply denied by the court
legal in wp drama with Mullenweg & Automattic

The Court has read and considered Defendants Automattic Inc. and Matthew Charles Mullenweg’s Administrative Motion for Leave to File Surreply in Opposition to Motion for Preliminary Injunction.

motion denied

Nov 23rd
Plugins
Automattic releases the ACF Pro version as SCF
Mullenweg steals/forks ACF a WPE plugin - badly

Automattic released Simple Custom Fields (SCF), a plugin that includes features similar to the premium version of Advanced Custom Fields (ACF).

The SCF plugin uses a namespace that was previously associated with a banned plugin on WordPress.org.

This release appears to conflict with certain guidelines outlined in the WordPress Plugin Developer Handbook.

Nov 24th
Contributors
Another WP core contributor leaves
blogging, new post

Lead developer of BuddyPress & WP core contributor, Mathieu Viet stops using WordPress: Blog post

Nov 26th
Legal
Preliminary injunction hearing
legal in wp drama with Mullenweg & Automattic

The preliminary injunction hearing proceedings were broadcast live through a virtual Zoom session.

The main focus of the hearing centered on accusations of extortion and claims of severe damage caused by restricting access to WP Engine. The court has given WP Engine until Monday to refine and specify their allegations on a particular matter.

Meanwhile, Matt Mullenweg has been ordered to refrain from making negative statements about WP Engine.

Nov 29th
Legal
Automattic's application for more time
legal in wp drama with Mullenweg & Automattic

Automattic has filed paperwork that includes both a mutual agreement and a "proposed order for extension of time to respond to amended complaint and to establish associated briefing schedule".

Dec 2nd
Legal
Legal Developments
legal in wp drama with Mullenweg & Automattic

Developments:

  1. The judge has approved an altered version of the agreement to extend response time.
  2. WP Engine's suggested preliminary injunction terms would require Automattic to lift all blocking measures, with any subsequent misconduct to be addressed through direct legal filings.
  3. Based on Court documentation, Automattic has responded with their own preliminary injunction proposal, featuring significantly less stringent terms.
December 10th
Legal
Judge rules for WPE
legal in wp drama with Mullenweg & Automattic

WPEngine’s motion for a preliminary injunction is granted by Judge Martínez-Olguín

Court docs

Dec 11th
Blogging
Mullenweg rant
blogging, new post

<latest id="latest"> <!-- content --> </latest>Mullenweg feeling the pressure, and the fact that not everyone agrees with him, quits a wp community slack.

Mullenweg-leaves-community-slack

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Is wp.org (& by extension Matt Mullenweg) GDPR compliant? It appears not, and further more they have no idea how it works: Terrence Eden's excellent blog post 

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WordCamp Organizers Request Sponsors to Modify Their WordPress Branding: Twitter

Dec 13th
Media
Journalism
Wordpress core team members and community leaders advocate for governance changes
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

In a letter initially seen by The Repository, influential ppl within the WP project are now calling for changes about the organisation is run.

You can read the full letter here: PDF

The full article is here on The Repository 

It confirms what we all know.

Dec 14th
Social media
Mullenweg repeating his rant on social media
blogging, new post

Mullenweg repeats his earlier rant, but on Twitter.

Mullenweg 14-12 twitter rant

Dec 16th
Checkbox - Again ✔
WP.org-Checkbox

The checkbox requirement on the WordPress.org login page remains, but instead of the original pledge text, it now displays "Pineapple is delicious on pizza" and must still be checked to proceed with logging in.

Dec 18th
Legal
Automattic / Mullenweg file for a type of resolution.
legal in wp drama with Mullenweg & Automattic

Automattic & Mullenweg file for Alternative Dispute Resolution: Court docs

Dec 19th
Legal / Journalism
Legal moves / Inc. interviews Mullenweg
legal in wp drama with Mullenweg & Automattic

Automattic and Matt Mullenweg submit a motion to dismiss and strike the amended complaints.  Court docs

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Inc. publishes an article titled “Is Matt Mullenweg the Mad King of WordPress?”. 

Mullenweg goes on to blog about the quality of the article in a blog post, and feels it's a stich up.

Dec 20th
Blogging
Joost de Valk calls for change in governance
blogging, new post

Joost van Valk ( of Yoast fame) blogs about how WP needs to change: Breaking the Status Quo

Quite ironic really, because we had an exchange on Threads in October - and this was pointed out to him then.

 

Dec 25th
Social media
Mullenweg on Reddit
Mullenweg wanting to create more friction with wp engine & automattic on reddit

Matt Mullenweg posts on Reddit “What drama should I create in 2025?” on Christmas day.

Needles to say, Redditors were less than impressed. Read the replies here

Jan 8th 2025
Slack
Mullenweg doesnt know what's going on
blogging, new post

Matt Mullenweg entered a WordPress Slack channel focused on sustainability and promptly archived it. He stated he had only just become aware of the channel's existence, despite having been present during its announcement and having previously published content about it on WordPress.org:

Sept 6th 2023: How the WordPress Sustainability Team was born during WordCamp Europe 2023

Mullenweg-sustainability-slack

Jan 9th
Blogging
Automattic writes that they’re reducing WordPress contributions
blogging, new post

In the blog post on the Automattic website, Mary Hubbard says:

Red quote"As part of this reset, Automattic will match its volunteering pledge with those made by WP Engine and other players in the ecosystem, or about 45 hours a week that qualify under the Five For the Future program as benefitting the entire community and not just a single company. These hours will likely go towards security and critical updates. "

Could it be that having over 8% of your workforce leave because they don't agree with Mullenweg is causing increased workloads and affecting moral?

Jan 10th
Blogging
Matt reveals how much he owns of Automattic
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

Following Automattic's announcement, Matt Mullenweg commented on Hacker News, revealing his 84% ownership stake in the company and asserting their strong financial position, which appeared to conflict with the content of the official announcement.

Red quote"Automattic has infinite runway, we're not a startup stumbling from funding round to funding round."

Mullenweg 84% stock

Jan 11th
Blogging
Heather Burns Mullenweg
blogging, new post

On WordPress.org, Matt Mullenweg published a contentious post addressing speculation about a potential WordPress fork: JKPress: Joost/Karim Fork 

He then proceeded to ban several community members from the platform, including both currently active contributors and individuals who had not been involved with WordPress for years.

This action appeared to be in response to Karim Marucchi's article "Breaking the Status Quo: A Vision For a New WordPress Business Roadmap".

In response, Heather Burns Mullenweg (get the aloe vera)

Heather Burns mullenweg

Jan 12th
Blogging
Heather Burns thinks about it, then nails Mullenweg
blogging, new post

The full blog post from Heather Burns is well worth the read:

"Another day of stochastic harassment for old time’s sake"

Yet again, someone giving a less than glowing insight into how Mullenweg & his inner circle work;

Red quote"This is tiresome, folks. It was tiresome when I was a part of the community. It was tiresome when Matt was building dramas on my back. It was tiresome when his fanboys joined right in. It was tiresome when my personal friends and meetup communities starting being harassed by Josepha and her community team of “Mean Girls” about me and my presence at anything.

But still getting it five years later?"

Jan 13th
Social media
Legal
The cost / More legal action
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

A third party has submitted a Motion to Intervene in the ongoing legal dispute between WP Engine and Automattic/Matt Mullenweg.

The motion presents fifteen distinct claims and seeks both financial compensation and structural reforms to WordPress.org's governance. For context, when someone files a motion to intervene, they're essentially asking the court for permission to become involved in an existing lawsuit by demonstrating that they have a substantial stake in how the case turns out.

The Motion to Intervene was filed by Michael Willman, who serves as CEO of Redev, a company specialising in Wordpress development and SEO services.

Willman, who has experience as both a Wordpress developer and a moderator of the r/WPDrama subreddit, claims in his filing that actions taken by Matt Mullenweg resulted in his being banned, subsequently leading to the loss of two clients and significant financial impact on his business.

Court docs

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Matt Mullenweg remarks on Twitter that:

Red quote"The lawsuits will go years and could potentially bankrupt me or force the closure of WordPress.org."

Mullenweg mulls the cost on twitter
Should have thought about that before picking the fight!

Jan 24th
Legal
Mullenweg / Automattic bring in more legal help in WP Engine drama
legal in wp drama with Mullenweg & Automattic

Automattic and Matt Mullenweg have brought on additional legal representation in their case against WP Engine, filing a Notice of Appearance in federal court. The new counsel, Rosemarie T. Ring, who previously represented Meta/Facebook, will handle responses to a third-party Motion to Intervene unrelated to WP Engine.

Feb 13th
Trademark / Legal
WP efforts thwarted in trademark registration
legal in wp drama with Mullenweg & Automattic

According to The Registry, the Wordpress Foundation & Mullenweg have had their plans to trademark HOSTED WORDPRESS and MANAGED WORDPRESS thwarted by a dissenting voice in the wp community.

You can read the full document here: unprotected.org

Essentially, the USPTO said:

Red quote

"Applicant must disclaim the wording “MANAGED” because it is merely descriptive of an ingredient, quality, characteristic, function, feature, purpose, or use of applicant’s goods and services."

&

Red quote"Applicant must disclaim the wording “HOSTED” because it is merely descriptive of an ingredient, quality, characteristic, function, feature, purpose, or use of applicant’s goods and services. "

 
Feb 24th
Legal
Counter lawsuit from WP Engine
legal in wp drama with Mullenweg & Automattic

WordPress co-creator Matt Mullenweg and his company Automattic are facing a proposed class action lawsuit. The legal complaint alleges they implemented unfair business tactics designed to negatively impact managed WordPress hosting provider WP Engine (WPE) and its client base.

Red quote

“Plaintiff and the class seek equitable relief pursuant to Cal. Bus. & Prof. Code § 17203 to end Defendants’ wrongful practices including requiring Defendants to cease its tortious interference with contract.”

…Plaintiff and the class also seek an order requiring Defendants to make full restitution of all monies it received through its wrongful conduct, along with all other relief permitted under Cal. Bus. & Prof. Code §§ 17200 et seq.”

The lawsuit makes multiple claims against Mullenweg and Automattic:

  • That defendants interfered with access to WordPress resources, disrupting WPE customers.
  • Interfered with customers’ ability to manage their websites hosted on WP Engine (WPE).
  • The lawsuit claims that the actions were not legitimate trademark enforcement efforts but a pretext for degrading WP Engine’s services and pressuring customers to leave.
  • The complaint also accuses the defendants of monopolistic behaviour, alleging that they wielded control over the WordPress ecosystem for financial gain, harming WPE customers.
Feb 20th-22nd
WordCamp
WordCamp Asia: Is Mullenweg adaptable to change?
WP site care maintenance packages, WordPress care plans, WordPress core updates and security, WordPress security monitoring

Mullenweg Emphasises Flexibility in Technology Direction

During a Q&A session, when asked about WordPress's five-year roadmap, Matt Mullenweg couldn't provide a specific answer. He framed this lack of long-term planning beyond the Gutenberg project as deliberate and beneficial. According to Mullenweg, maintaining a shorter-term outlook helps WordPress remain nimble in today's fast-evolving technological landscape.

Contrasting Stance on Governance Structure

Despite advocating for adaptability in WordPress's technical direction, Mullenweg appeared to take a different position regarding organizational governance. When Taco Verdonschot (co-owner of Progress Planner and Joost's business partner) raised a question about governance changes, Mullenweg seemed resistant to applying the same flexibility principles to the platform's leadership structure.

Feb 24th
Legal
Counter lawsuit from WP Engine
legal in wp drama with Mullenweg & Automattic

WordPress co-creator Matt Mullenweg and his company Automattic are facing a proposed class action lawsuit. The legal complaint alleges they implemented unfair business tactics designed to negatively impact managed WordPress hosting provider WP Engine (WPE) and its client base.

Red quote

“Plaintiff and the class seek equitable relief pursuant to Cal. Bus. & Prof. Code § 17203 to end Defendants’ wrongful practices including requiring Defendants to cease its tortious interference with contract.”

…Plaintiff and the class also seek an order requiring Defendants to make full restitution of all monies it received through its wrongful conduct, along with all other relief permitted under Cal. Bus. & Prof. Code §§ 17200 et seq.”

The lawsuit makes multiple claims against Mullenweg and Automattic:

  • That defendants interfered with access to WordPress resources, disrupting WPE customers.
  • Interfered with customers’ ability to manage their websites hosted on WP Engine (WPE).
  • The lawsuit claims that the actions were not legitimate trademark enforcement efforts but a pretext for degrading WP Engine’s services and pressuring customers to leave.
  • The complaint also accuses the defendants of monopolistic behaviour, alleging that they wielded control over the WordPress ecosystem for financial gain, harming WPE customers.

As the WP Drama reached a lull during Spring 2025 and restarted in late Summer 2025, we’ve decided to start a new post now litigation has resumed

text divider Mullenweg / Automattic rely heavily on the GPLv2 license for proof about open source is shaky at best, and can be argued either way as to who is right. The tipping point for us not siding with Mullenweg any more, was when he had WP Engine in his sights and thought he could force the issue, after all he does own 84% of Automattic and is the sole owner of WP.org. And that’s the fundamental issue. Joost de Valk touched on it, as have many others – the lack of governance & accountability. You can’t run a multi billion dollar company on the whims of one man baby, because that’s what Mullenweg is. He clearly doesn’t have the bandwidth to cope with what is happening, and even the court has told him to pipe down. What Mullenweg seems to forget is that, without WP.org Automattic (which is how he created his incredible wealth) is just another hosting company with a platform, no different from Wix or Squarespace. Probably why he seems reluctant to see the conflict of interests.

The Defence of Mullenweg

Initially I sided with Mullenweg, there were lots of reasons why; Venture Capitalists rarely care about the product you make, only the opportunity to get a ROI – which Mullenweg repeatedly points out. But as LBC host James o’Brien says:
Red quoteWhat’s the point in having a mind, if you aren’t prepared to change it?”
Mullenweg then pushed the wp drama into overdrive. There’s his claims about how WPE is an inferior fork version of WP.org:
Red quote “WordPress is a content management system, and the content is sacred. Every change you make to every page, every post, is tracked in a revision system, just like the Wikipedia. This means if you make a mistake, you can always undo it. It also means if you’re trying to figure out why something is on a page, you can see precisely the history and edits that led to it. These revisions are stored in our database.” This is very important, it’s at the core of the user promise of protecting your data, and it’s why WordPress is architected and designed to never lose anything. WP Engine turns this off.Red quote“What WP Engine gives you is not WordPress, it’s something that they’ve chopped up, hacked, butchered to look like WordPress, but actually they’re giving you a cheap knock-off and charging you more for it.”
So let’s break this down. Mullenweg often cites GPL/GNU licenses for open source projects, and ships with with every copy of WP.org. It says that:
GNU public v2-2
GNU public v2-1

Yes, the very open source licenses Mullenweg has been trying use as a legal basis are as clear as mud. But he tried to make it WPE were charging their customers for WP.org, they aren’t, they are charging for the hosting.

The revisions thing that Mullenweg initially touted as part of the butchered aspect of WP Engine, is actually included in the vanilla flavour of WP.org – it just isn’t activated or used by most users. Nothing like knowing your own product, but then Mullenweg has repeatedly demonstrated he doesn’t really pay attention. 

The other aspect which Mullenweg seems to have forgotten, and it’s now comeback to bite him on the ass, is that Wordpress only came about because him & Mark Ghosh forked B2 over 20yrs ago – it wasnt an original idea or original code. They took something which had already been created. I dare say there is hardly any B2 original source code remaining, that isnt the point. The point is, he’s now upset that others are about to do the exact same thing and he’s worried that WP won’t be the force it once was.

A Sinister turn against WP Engine

On October 12th 2024 WP.org took over the Advanced Custom Fields (ACF) plugin – a WPE product in the WP.org repository.

What does this mean? WordPress forked ACF & renamed it “Secure Custom Fields,” and published it under ACF’s original slug (the url still being the original ACF):

ACF- SCF

Yes, Mullenweg just took someone else’s work and rebranded as WP.org’s own. 

Respected Tech writer, Gergely Orosz, explains in more details why it was wrong: Did Automattic commit open source theft?

Now, this raises lots of questions; legal (copyright, theft etc), moral & ethical – but it doesn’t matter how you cut it, it’s not ok to do this sort of thing. But his sycophantic sheep will still defend him:

wp drama with wpe plugin taken by mullenweg / wp.org

And this is one of the major concerns of the WP community, what or who is next? Elementor, Yoast?

Just reading the timeline and Mullenweg’s apparent attitude of ‘If I want it,I’ll take take it’, this makes no plugin safe on the wp repository. Where does it stop?

It stops when there’s an adult in the room, not sycophantic child sheep who are afraid to stand up to Mullenweg.

You’ll notice, all the way through this post I’ve referred to WP as Wordpress – Why? Because it annoys Mullenweg & co, I literally couldn’t give a monkey’s how it’s spelt. It annoys him so much that he’s hard-wired it into the core WP code that it’ll auto-change it – so we created a plugin to bypass that core code, you can get it from our <Downloads> page.

However, what I do care about is the affect Mullenweg’s actions are having on QED web design. Since the WP drama started three potential customers have asked if we are using Wordpress.

We love Wordpress, just not so much what Mullenweg is doing to it

Never in all my time creating websites for paying clients has that ever been a question. 

The people who made this post possible

Thanks for reading our round up of the wp drama: Mullenweg / Automattic vs WP Engine.

If you like our ethos concerning sustainable web design & green hosting, then why not get in touch, or have a look at our previous work in our portfolio .

Big thanks to :

  • The Verge
  • Code for real on Threads
  • All the core contributors on social media
  • TechCrunch
  • Reddit & the subreddit r/wordpress
  • Lukas Dürrenberger
WP Engine & Matt Mullenweg – The WP drama

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