SEO Crawlers Harming Performance: Why Over Active Bots Waste Resources and Damage Sustainability
TL;DR: Many website owners assume bots behave responsibly, but some SEO crawlers consume vast amounts of bandwidth, energy, and server time. SEO crawlers harming performance is now a problem for thousands of UK businesses, especially when certain tools ignore robots.txt instructions altogether. This article explains why these bots behave this way, the strain they place […]
Atlas Browser: What Is OpenAI’s New AI Web Browser and Should You Use It?
TL;DR: Atlas browser is OpenAI’s new AI-powered web browser, featuring ChatGPT integration for summarising pages, completing tasks and intelligent search. Security experts have demonstrated serious vulnerabilities, particularly prompt injection attacks where malicious websites can hijack the AI to steal data or manipulate your browser. Whilst suitable for casual personal browsing, the Atlas browser should not […]
Google AI Search: What It Is and How It’s Changing Search
TL;DR: Google AI search combines traditional results with generative summaries that answer questions directly instead of just listing links. This shift means users are reading and trusting AI-produced responses rather than scanning search results. For businesses, SEO success now depends on clear, structured, and trustworthy content that AI can understand and recommend. In short, the […]
Why Your SEO Ranking Tool Stopped Working
TL;DR: We outline the current upheaval in the SEO world as to why your SEO ranking tool stopped working, and what you can do. Working for clients when you create SEO content or full blown SEO services for them can make this situation tricky, so we’ve included a section how to explain this to clients. […]
The Tea App Hack: A Stark Warning About Age Verification Vulnerabilities
TL;DR: The Tea app hack demonstrates what we’ve ben saying for a while now. The Online Safety Act puts people at risk if there’s data breach of the age verifying software providers. The recent news of the Tea app hack, a dating safety app, serves as a sobering reminder of the inherent risks associated with […]
AI search traffic from Perplexity & ChatGPT is just a rounding error with good PR
Despite all the hype, AI search tools like Perplexity and ChatGPT account for less than 1% of global search traffic. Google still processes 373 times more searches than ChatGPT daily. The AI search traffic revolution isn’t here yet. Let’s get real about AI search adoption. If you’ve been following tech news, you’d think ChatGPT search […]
The Cognitive Cost of LLM Convenience: Is AI making us stupider?
TL;DR: Is AI making us stupider? Possibly, but only if we use it without thinking. Recent studies from MIT, Carnegie Mellon, and Microsoft show that while AI boosts productivity, it can also reduce our mental engagement and critical thinking. The research reveals a growing “cognitive debt”, where brains become less active during AI-assisted work. This […]
How to rank a blog post on Google.
Recently, I saw in a FB group a person asking for help on how to rank a blog post on Google. As seasoned Pros frequent this group, it was disheartening to see the replies and the level of ignorance being offered in the guise of advice. Talking about SEO plugins rather than how to implement […]
Why Your Browser Password Manager Is a Security Risk
Browser Password Manager: How to Securely Manage Your Passwords TL;DR: A browser password manager securely stores, generates and autofills your passwords, reducing risk of breaches and saving time on logins. Table of Contents 1. What Is a Browser Password Manager? 2. How Browser Password Managers Work 3. Benefits of Using a Browser Password Manager 4. […]
NEW: Microsoft Outlook Authentication Requirements [2025]: Everything You Need to Know
TL;DR: Microsoft Outlook authentication is changing, and they are implementing similar spam policies as Google/Yahoo did in in Jan 2024. There are no shortcuts, unfortunately. Yet another post in line with our series on the more technical aspects of running websites & domains; FAQ Schema with Yoast, Skype uninstallation, How many days to Christmas, and […]