What is LLMs.txt
TL;DR: LLMs.txt is a proposed file intended to control how AI models use website content. Despite widespread claims, OpenAI, Google, and Anthropic have all stated that they do not currently use LLMs.txt for search, answers, or training. This article explains what LLMs.txt is, why it has no practical effect today, and what UK site owners […]
SEO Crawlers Harming Performance: Why Over Active Bots Waste Resources and Damage Sustainability
TL;DR: Many website owners assume bots behave responsibly, but some SEO crawlers consume vast amounts of bandwidth, energy, and server time. SEO crawlers harming performance is now a problem for thousands of UK businesses, especially when certain tools ignore robots.txt instructions altogether. This article explains why these bots behave this way, the strain they place […]
Atlas Browser: What Is OpenAI’s New AI Web Browser and Should You Use It?
TL;DR: Atlas browser is OpenAI’s new AI-powered web browser, featuring ChatGPT integration for summarising pages, completing tasks and intelligent search. Security experts have demonstrated serious vulnerabilities, particularly prompt injection attacks where malicious websites can hijack the AI to steal data or manipulate your browser. Whilst suitable for casual personal browsing, the Atlas browser should not […]
Google AI Search: What It Is and How It’s Changing Search
TL;DR: Google AI search combines traditional results with generative summaries that answer questions directly instead of just listing links. This shift means users are reading and trusting AI-produced responses rather than scanning search results. For businesses, SEO success now depends on clear, structured, and trustworthy content that AI can understand and recommend. In short, the […]
What Is Local SEO (and Why It’s Suddenly Got More Real)?
TL;DR: Local SEO is evolving fast, with Google now using real-world data like road signs to verify where businesses actually operate. This means your physical presence, signage, and online listings all need to align perfectly to maintain trust and visibility. In short, being seen locally now depends on how well your digital and physical worlds […]
Why Your SEO Ranking Tool Stopped Working
TL;DR: We outline the current upheaval in the SEO world as to why your SEO ranking tool stopped working, and what you can do. Working for clients when you create SEO content or full blown SEO services for them can make this situation tricky, so we’ve included a section how to explain this to clients. […]
The Tea App Hack: A Stark Warning About Age Verification Vulnerabilities
TL;DR: The Tea app hack demonstrates what we’ve ben saying for a while now. The Online Safety Act puts people at risk if there’s data breach of the age verifying software providers. The recent news of the Tea app hack, a dating safety app, serves as a sobering reminder of the inherent risks associated with […]
AI Hallucinations: What They Are, Examples & Prevention Guide
TL;DR: AI hallucination is when a generative AI system produces confident output that is wrong, misleading, or invented, because it predicts language rather than verifying facts. As of 2025, hallucinations remain a known limitation of large language models, especially when users treat fluent answers as inherently reliable. This guide explains what AI hallucinations are, why […]
The true cost of SEO
TL;DR: The true cost of SEO isn’t cheap or instant; it takes time, the right tools, and a strategic approach. Whether you do it yourself or hire help, you’ll either invest time or money (usually both).Done properly, SEO pays off long-term by bringing in consistent, free traffic, without relying on ads. Let’s be honest — […]
AI search traffic from Perplexity & ChatGPT is just a rounding error with good PR
Despite all the hype, AI search tools like Perplexity and ChatGPT account for less than 1% of global search traffic. Google still processes 373 times more searches than ChatGPT daily. The AI search traffic revolution isn’t here yet. Let’s get real about AI search adoption. If you’ve been following tech news, you’d think ChatGPT search […]