Study: Green Michelin Star Restaurants’ Websites 2025
TL;DR: 86% of the 35 Green Michelin Star restaurants have the worst web sustainability ratings, with page emissions nearly 3× higher than average. Simple fixes could cut their digital carbon footprints by up to 70%—a missed chance for true environmental leadership. In an era where environmental consciousness drives consumer choice and business success, Britain’s most […]
Online Safety Act: Age Verification
TL;DR: The Online Safety Act age verification defenders are clutching at straws, ignoring fundamental human rights violations and the Act’s absurd failure to distinguish between Spotify and porn sites. Their arguments fall apart under scrutiny. Since I wrote my previous post about the Online Safety Act in March, there have been a few more developments, […]
AI Hallucinations: What They Are, Examples & Prevention Guide
TL;DR: What is an AI hallucination? It is when a tool like ChatGPT states something false with complete confidence because it predicts plausible-sounding text rather than checking facts. It’s a tech version of the Dunning-Kruger effect. Even the newest AI models get caught out by simple things, such as counting the letters in “blueberry”, and […]
Cost of SEO in the UK: What You Will Actually Pay in 2026
TL;DR: The cost of SEO for UK businesses in 2026 ranges from £0 for a DIY approach to £5,000+ per month for a comprehensive agency campaign, with most small businesses spending between £500 and £2,000. What drives the price is a combination of three things: technical site health, content creation, and authority building. SEO pricing […]
AI search traffic from Perplexity & ChatGPT is just a rounding error with good PR
Despite all the hype, AI search tools like Perplexity and ChatGPT account for less than 1% of global search traffic. Google still processes 373 times more searches than ChatGPT daily. The AI search traffic revolution isn’t here yet. Let’s get real about AI search adoption. If you’ve been following tech news, you’d think ChatGPT search […]
The Cognitive Cost of LLM Convenience: Is AI making us stupider?
TL;DR: Is AI making us stupider? Possibly, but only if we use it without thinking. Recent studies from MIT, Carnegie Mellon, and Microsoft show that while AI boosts productivity, it can also reduce our mental engagement and critical thinking. The research reveals a growing “cognitive debt”, where brains become less active during AI-assisted work. This […]
‘Build website for free’ social media ads – too good to be true?
TL;DR: Build website for free social media ads – if something is too good to be true, ask yourself why, and are you getting a raw deal? In recent times, my social media has been flooded with sponsored posts/ads for companies offering businesses to build websites for free. So, let’s break it down: the why, […]
How to rank a blog post on Google.
Recently, I saw in a FB group a person asking for help on how to rank a blog post on Google. As seasoned Pros frequent this group, it was disheartening to see the replies and the level of ignorance being offered in the guise of advice. Talking about SEO plugins rather than how to implement […]
What Are Cookies? And Why This ICO Action Matters
TL;DR: What are cookies is a common question for anyone dealing with websites, and the answer affects every UK user and business. Cookies are small text files that remember your activity online, and they range from essential tools that keep a site working to advertising trackers that follow you across the internet. Most users accept […]
How many days until Christmas?
TL;DR: Christmas Day is always 25 December, so the number of days left changes daily, which is why a live countdown beats a static answer. Below are four lovely countdown timers from independent developers, with full credit and the code to download. We also explain how a countdown works, when one is worth adding to […]