SEO Plugins: The Truth
TL;DR: Let’s get this out of the way straight away: no SEO plugins on their own will improve your rankings. That’s not opinion, it’s fact. If your content isn’t structured properly, lacks user intent, or simply doesn’t answer what people are searching for, no plugin can fix that. Table of Contents 1.SEO Plugins Comparison: Yoast […]
What Is Local SEO ?
TL;DR: What is local SEO? It’s how nearby customers find you on Google when they search for what you do. Below are the real search queries that brought customers to one of our local clients, what actually drove the enquiries, and an honest look at a viral claim doing the rounds (that Google now reads […]
What is sustainable web design?
TL;DR: What is sustainable web design? It means building websites that do more with less: less energy, less data, less bloat, without sacrificing looks or function. The leaner site is usually the faster site, and the faster site usually ranks better, so for a UK business the green choice and the commercial choice tend to […]
Why Your SEO Ranking Tool Stopped Working
TL;DR: We outline the current upheaval in the SEO world as to why your SEO ranking tool stopped working, and what you can do. Working for clients when you create SEO content or full blown SEO services for them can make this situation tricky, so we’ve included a section how to explain this to clients. […]
Why Eco Friendly Web Design Is the Future
TL;DR: An eco friendly web design is not a moral luxury, it is a cheaper, faster, better-converting website that happens to emit less. The same things that cut a site’s carbon, less weight, fewer scripts, leaner hosting, are the things that win you enquiries and rankings. This post makes the business case for a UK […]
Digital Greenwashing? The Carbon Footprint of Corporate Websites
TL;DR: We delve deeper in to corporate digital greenwashing. This was initiated by a post on LinkedIn by Sky and them trying to virtue signal about what they are doing to reduce their environmental impact. The sad reality is, Sky isn’t alone – it’s just they are a very good example of not understanding […]
How to Build a WordPress Website That Ranks: Complete 2025 Setup Guide
TL;DR: You can build a WordPress website that ranks without spending a penny on backlinks. I know, because I built one with zero links, no social profiles and no analytics, and it reached page one. This guide is the build, step by step, with each decision backed by what that experiment actually showed rather than […]
Ofcom fines 4chan £20,000 under the Online Safety Act. 4Chan replies ‘F U’
TL;DR: OFCOM fines 4Chan, the notorious image-based bulletin board, £20,000 for non-compliance with the Online Safety Act – they don’t care. Ofcom has issued a £20,000 provisional penalty against 4chan under the Online Safety Act, stating that the platform failed to meet several statutory duties. The move signals how Ofcom intends to use its new […]
BBC Reporting on Success of Age Verification debunked
TL;DR: The BBC’s own poor reporting on the success of age verification is one of the reasons some people distrust mainstream media, selective reporting helps nobody. The BBC recently published a piece claiming that UK visits to major porn sites have dropped sharply since the new Online Safety Act age verification rules took effect on […]
The Tea App Hack: A Stark Warning About Age Verification Vulnerabilities
TL;DR: The Tea app hack demonstrates what we’ve ben saying for a while now. The Online Safety Act puts people at risk if there’s data breach of the age verifying software providers. The recent news of the Tea app hack, a dating safety app, serves as a sobering reminder of the inherent risks associated with […]