What is LLMs.txt
TL;DR: LLMs.txt is a proposed file intended to control how AI models use website content. Despite widespread claims, OpenAI, Google, and Anthropic have all stated that they do not currently use LLMs.txt for search, answers, or training. This article explains what LLMs.txt is, why it has no practical effect today, and what UK site owners […]
How web design affects SEO
TL;DR: Web design affects SEO directly and how Google crawls, understands, and ranks your site. Speed, structure, mobile usability, accessibility, and visual hierarchy all feed into ranking signals that no amount of content or backlinks can override. This guide explains exactly how each design decision influences SEO, with real UK examples and practical fixes you […]
SEO is Dead: why people say it and what is actually true
TL;DR: “SEO is dead” is really “lazy SEO is dead”. Search engines, AI tools and customers still rely on search. What has changed is how you earn visibility. This article is written for business website owners who want a clear, realistic view of whether SEO still works and how to adapt their strategy in 2025. […]
We love WordPress, and here’s the reasons why
TL;DR: Why we love WordPress comes down to a mix of flexibility, ease of use, and long term control. WordPress gives UK businesses a practical way to build websites that are affordable, scalable, and future proof. It works for beginners and professionals, supports almost every feature you might need, and has a community that continues […]
How to Get Cited by ChatGPT: What Actually Works in 2026
TL;DR: Getting cited by ChatGPT depends on how you structure your content, not how much you publish or how big your site is. QED web design, has tracked 20+ ChatGPT referral visits across six pages over six months. The pages that get cited share a pattern: specific factual content on niche topics, clear standalone answers, […]
GA4 ChatGPT Referral: How to Track Traffic From ChatGPT
TL;DR: GA4 ChatGPT referral tracking is straightforward once you know where to look, since the referral usually appears as chatgpt.com / referral. In the first hundred words of this guide, you will learn exactly how GA4 reports traffic from ChatGPT, how to build a report that isolates these visits, how to diagnose missing referral data, […]
SEO Crawlers Harming Performance: Why Over Active Bots Waste Resources and Damage Sustainability
TL;DR: Many website owners assume bots behave responsibly, but some SEO crawlers consume vast amounts of bandwidth, energy, and server time. SEO crawlers harming performance is now a problem for thousands of UK businesses, especially when certain tools ignore robots.txt instructions altogether. This article explains why these bots behave this way, the strain they place […]
Atlas Browser: What Is OpenAI’s New AI Web Browser and Should You Use It?
TL;DR: Atlas browser is OpenAI’s new AI-powered web browser, featuring ChatGPT integration for summarising pages, completing tasks and intelligent search. Security experts have demonstrated serious vulnerabilities, particularly prompt injection attacks where malicious websites can hijack the AI to steal data or manipulate your browser. Whilst suitable for casual personal browsing, the Atlas browser should not […]
Web Design For Small Business
TL;DR: Web design for small business is the single biggest factor in whether a UK company gets found online, gets trusted, and gets contacted. A site that loads fast, works on mobile, and answers the right questions will outperform a visually impressive one every time. With 5.5 million small businesses operating across the UK (Department […]
Google AI Search: What It Is and How It’s Changing Search
TL;DR: Google AI search combines traditional results with generative summaries that answer questions directly instead of just listing links. This shift means users are reading and trusting AI-produced responses rather than scanning search results. For businesses, SEO success now depends on clear, structured, and trustworthy content that AI can understand and recommend. In short, the […]