SEO vs SEM: Differences & Which Works Best for Your Business

SEO vs SEM balancing on scales

TL;DR: SEO vs SEM the simple differences; SEO earns you free, organic clicks over time. SEM buys you instant visibility through paid ads like Google Ads. SEO builds a long-term asset; SEM rents short-term attention. They solve different problems, so the smart question is not “which one wins” but “which one for which job.” For […]

What are WordPress plugins?

What are wordpress plugins

TL;DR: WordPress plugins are small pieces of software that adds extra features to your website – from SEO tools and contact forms to booking systems and online shops. They’re what make WordPress so flexible, but too many can slow your site down or cause security issues if you’re not careful. Table of Contents 1.What Exactly […]

Custom-built website vs Shopify

QED website design logo social media, SEO, blogging

TL;DR: Website vs Shopify You’ll get more for your money with a website E-commerce: Why a custom-built website is better than a Shopify site. “Website vs Shopify ?” – It was a question posed recently in a social media group, and it got us thinking. So QED is here to explain it. Shopify is a […]

Business website vs Facebook page

QED website design logo social media, SEO, blogging

TL;DR: In the battle of a business website vs facebook page, the website wins hands down, especially if just starting up. But it’s important to find the right website designer for you. “What are the differences? – Business website vs Facebook page for my new business”? It’s one of the most frequently discussed issues when […]

Which is the right website designer for you?

QED website design logo social media, SEO, blogging

Which is the right website designer for you? It’s the eternal question if you are a new start-up and need the right person, or are reconsidering your internet offering. There are lots of posts out there telling you what to expect, mostly written by marketing or salespeople hoping that you’ll let them pitch to you, […]

Threads by Meta, is it worth it?

Threads by Meta

TL;DR: Threads by Meta has grown from a novelty Twitter alternative into a platform with 450 million monthly active users, global advertising, and its own community features. The short answer? Yes, it is worth your attention in 2026, but with some important caveats. For UK businesses, Threads now sits alongside Facebook and Instagram in Meta’s […]

John Mountain & Fyre – Is the customer always right?

QED website design logo social media, SEO, blogging

Chef John Mountain & I share lots of things in common, a jaded experience of hospitality & a cynical Northern trait. But ask us if the customer is always right, the answer is a stern No – the customer isn’t always right! That has probably saved you some time, but if you want to hear […]

An open letter to Microsoft, Apple & Google

QED website design logo social media, SEO, blogging

TLDR; An update to a 2017 LinkedIn post It was all about big tech companies product integration, & their competing tech ecosystems. Dear Satya Nadella, Tim Cook & Sundar Pichai….. “And for those of you not knowing who these people are, they are the CEOs of Microsoft, Apple & Google – The guys that run […]