AI search traffic from Perplexity & ChatGPT is just a rounding error with good PR
Despite all the hype, AI search tools like Perplexity and ChatGPT account for less than 1% of global search traffic. Google still processes 373 times more searches than ChatGPT daily. The AI search traffic revolution isn’t here yet. Let’s get real about AI search adoption. If you’ve been following tech news, you’d think ChatGPT search […]
‘Build website for free’ social media ads – too good to be true?
TL;DR: Build website for free social media ads – if something is too good to be true, ask yourself why, and are you getting a raw deal? In recent times, my social media has been flooded with sponsored posts/ads for companies offering businesses to build websites for free. So, let’s break it down: the why, […]
How to rank a blog post on Google.
Recently, I saw in a FB group a person asking for help on how to rank a blog post on Google. As seasoned Pros frequent this group, it was disheartening to see the replies and the level of ignorance being offered in the guise of advice. Talking about SEO plugins rather than how to implement […]
The Online Safety Act UK – And how we’ve got it so wrong
TL;DR: People making the laws are either too stupid or fail to understand that the Internet and, its users, don’t recognise borders. This is why The Online Safety Act will fail. Monday 17th March sees the ‘Illegal Harms Codes of Practice‘ coming into force as part of the Online Safety Act (OSA). A piece of […]
How to protect content from AI crawlers and bad bots with robots.txt file.
TL;DR: Protect content from AI crawlers by combining robots.txt rules, server-level controls, HTTP headers, and realistic expectations about what can and cannot be blocked. As of 2025, no single method fully prevents AI scraping, but layered controls significantly reduce unauthorised reuse and resource drain. This guide explains what actually works in the UK context, where […]
SEO vs SEM: Differences & Which Works Best for Your Business
TL;DR: SEO vs SEM the simple differences; SEO earns you free, organic clicks over time. SEM buys you instant visibility through paid ads like Google Ads. SEO builds a long-term asset; SEM rents short-term attention. They solve different problems, so the smart question is not “which one wins” but “which one for which job.” For […]