How to Get Cited by Google, ChatGPT, and Other AI Tools
TL;DR: If you want your site to be cited by Google, ChatGPT, and other AI tools, you need to understand how these systems choose sources and what they consider trustworthy. In this guide, you will learn exactly how large language models discover content, what they look for when selecting citations, and how you can structure […]
Google AI Search: What It Is and How It’s Changing Search
TL;DR: Google AI search combines traditional results with generative summaries that answer questions directly instead of just listing links. This shift means users are reading and trusting AI-produced responses rather than scanning search results. For businesses, SEO success now depends on clear, structured, and trustworthy content that AI can understand and recommend. In short, the […]
What Is Local SEO (and Why It’s Suddenly Got More Real)?
TL;DR: Local SEO is evolving fast, with Google now using real-world data like road signs to verify where businesses actually operate. This means your physical presence, signage, and online listings all need to align perfectly to maintain trust and visibility. In short, being seen locally now depends on how well your digital and physical worlds […]
Online Safety Act: Age Verification
TL;DR: The Online Safety Act age verification defenders are clutching at straws, ignoring fundamental human rights violations and the Act’s absurd failure to distinguish between Spotify and porn sites. Their arguments fall apart under scrutiny. Since I wrote my previous post about the Online Safety Act in March, there have been a few more developments, […]
AI Hallucinations: What They Are, Examples & Prevention Guide
TL;DR: AI hallucination is when a generative AI system produces confident output that is wrong, misleading, or invented, because it predicts language rather than verifying facts. As of 2025, hallucinations remain a known limitation of large language models, especially when users treat fluent answers as inherently reliable. This guide explains what AI hallucinations are, why […]
AI search traffic from Perplexity & ChatGPT is just a rounding error with good PR
Despite all the hype, AI search tools like Perplexity and ChatGPT account for less than 1% of global search traffic. Google still processes 373 times more searches than ChatGPT daily. The AI search traffic revolution isn’t here yet. Let’s get real about AI search adoption. If you’ve been following tech news, you’d think ChatGPT search […]
How to rank a blog post on Google.
Recently, I saw in a FB group a person asking for help on how to rank a blog post on Google. As seasoned Pros frequent this group, it was disheartening to see the replies and the level of ignorance being offered in the guise of advice. Talking about SEO plugins rather than how to implement […]
Why Your Browser Password Manager Is a Security Risk
Browser Password Manager: How to Securely Manage Your Passwords TL;DR: A browser password manager securely stores, generates and autofills your passwords, reducing risk of breaches and saving time on logins. Table of Contents 1. What Is a Browser Password Manager? 2. How Browser Password Managers Work 3. Benefits of Using a Browser Password Manager 4. […]
How to protect content from AI crawlers and bad bots with robots.txt file.
TL;DR: Protect content from AI crawlers by combining robots.txt rules, server-level controls, HTTP headers, and realistic expectations about what can and cannot be blocked. As of 2025, no single method fully prevents AI scraping, but layered controls significantly reduce unauthorised reuse and resource drain. This guide explains what actually works in the UK context, where […]
An open letter to Microsoft, Apple & Google
TLDR; An update to a 2017 LinkedIn post It was all about big tech companies product integration, & their competing tech ecosystems. Dear Satya Nadella, Tim Cook & Sundar Pichai….. “And for those of you not knowing who these people are, they are the CEOs of Microsoft, Apple & Google – The guys that run […]