Study: Michelin Green stars websites 2026
TL;DR: Michelin Green stars restaurants do, on average, run lighter and lower-carbon websites than a random control group in the 2026 dataset, but the gap is not as clean as people assume. The headline for 2026 is this: Green Star sites average about 1.92g eCO₂ per visit versus 2.29g for the control group, and they […]
What is sustainable web design?
TL;DR: Recently QED attended a networking event, and the most common question was: What is sustainable web design ? So, here we go, a post explaining it, and why it’s important. The planet needs it, your customers want it and it could save you money in the process. Table of Contents 1. What is sustainable […]
Why Eco Friendly Web Design Is the Future
TL;DR: We outline why eco friendly web design is a growing movement, but it needs to become the website development industry standard. Only a climate denier would fail to acknowledge the figures connected to the use of digital infrastructure that makes the world tick. Table of Contents 1. What is Eco Friendly Web Design? The […]
Digital Greenwashing? The Carbon Footprint of Corporate Websites
TL;DR: We delve deeper in to corporate digital greenwashing. This was initiated by a post on LinkedIn by Sky and them trying to virtue signal about what they are doing to reduce their environmental impact. The sad reality is, Sky isn’t alone – it’s just they are a very good example of not understanding what […]
Study: Green Michelin Star Restaurants’ Websites 2025
TL;DR: 86% of the 35 Green Michelin Star restaurants have the worst web sustainability ratings, with page emissions nearly 3× higher than average. Simple fixes could cut their digital carbon footprints by up to 70%—a missed chance for true environmental leadership. In an era where environmental consciousness drives consumer choice and business success, Britain’s most […]
Business Websites: Sustainable digital tools
TL;DR: Business websites are essential sustainable digital tools for credibility and growth, delivering £2.40 ROI for every £1 invested. Sustainable web design reduces environmental impact while improving performance. QED creates websites balancing business objectives with environmental responsibility. In today’s digital-first economy, a strong online presence is no longer optional for businesses of any size. Business […]
Who in the Totnes/South Devon constituency has the best green website?
TL;DR: Candidates for the Totnes / South Devon constituency via for eco-centric seat. None of the major political parties are making enough of an effort to make their websites eco-friendly. In the run-up to a General Election in the Totnes / South Devon constituency, candidates will make all kinds of promises, pledges & statements. This […]
A new green, environmentally friendly website solution & direction
TLDR; Why we now build environmentally friendly websites for businesses