Recruitment SEO content
Recruitment SEOis the process of improving a recruitment agency’s visibility on Google so candidates and clients can actually find them.
In other words, it’s about making sure your job pages, blogs, and service pages show up where people are searching – not buried on page three.
Recruitment SEO: How We Helped a UK Hospitality Recruiter Rank on Page One
What Is Recruitment SEO?
Recruitment SEO means applying search engine optimisation techniques to the recruitment industry. It’s about helping agencies appear higher in search results when someone types “hospitality jobs Liverpool” or “temporary chef agency”.
Good SEO for recruiters goes beyond keywords. It includes technical improvements, engaging content, and structured pages that tell Google exactly what your site offers. The goal is to attract targeted traffic – people who are genuinely interested in your vacancies or services.
Why SEO Matters in Recruitment
Most recruitment agencies still rely heavily on job boards and social media. But Google is often where candidates start their job search. If your agency isn’t visible there, you’re missing out on free, high-quality traffic.
With SEO, recruitment companies can:
- Build consistent visibility for niche roles
- Reduce reliance on paid job ads
- Attract both candidates and employers
- Strengthen their brand authority within their sector
In short, SEO turns your website into a 24/7 candidate attraction tool.
Case Study: Recruitment SEO for The SV Group
After our initial design work for The SV Group (Saffron Vanilla), a Liverpool-based hospitality recruiter, Managing Director Stephen Ramsden approached QED to improve their organic visibility through a structured SEO content campaign.
Our goal was simple: make The SV Group visible for the right keywords.
Our Approach: Technical and Content-Driven SEO
We began by auditing their existing content and fixing core SEO elements that were holding the site back:
- Page structure: Corrected heading hierarchies and improved page titles
- Keyword optimisation: Rewrote key pages with targeted, relevant terms
- Internal linking: Built a network of related articles to show Google the site’s authority
- Technical SEO: Ensured fast load times, clean URLs, and clear metadata
Then came the real driver of results: strategic content.
We produced a series of articles designed to inform and engage hospitality professionals, including:
Each piece was written to answer real user queries, structured for SEO, and crafted in The SV Group’s tone of voice.
The Results
After six months of consistent content and optimisation, the results spoke for themselves:
The Business Impact
Beyond rankings, The SV Group (Saffron Vanilla) gained meaningful visibility in their niche. Their brand began appearing in front of the right people – freelance chefs, temporary staff, and hospitality businesses looking for reliable recruiters.
This kind of SEO isn’t about vanity metrics. It’s about building trust, visibility, and authority. And in recruitment, that translates directly into more candidate registrations and client enquiries.
What Recruitment SEO Can Do for Your Agency
Whether you’re a hospitality recruiter or operate in a completely different sector, SEO content can help you:
- Rank for your niche keywords (e.g. “construction recruitment London”)
- Build thought leadership with educational articles
- Capture long-tail traffic from candidate searches
- Convert more visitors into placements
It’s not about stuffing pages with keywords. It’s about building a site that Google recognises as genuinely useful.
“Love it – It’s probably one of the best websites you’ve done”
– Ray, Co-Founder, Hospitality Recruiter
“Neil has been part of my business strategy since 2013, throughout this time he has proven to be a person that consistently delivers a high level product, always goes above and beyond the call of duty.
You can tell Neil’s a true professional, just by talking to him, the way he delivers the different scenarios to help your business move forward.”
– Nigel, Owner, Restauranteur