How to Build a WordPress Website That Ranks: Complete 2025 Setup Guide
TL;DR: You can build a WordPress website that ranks without spending a penny on backlinks. I know, because I built one with zero links, no social profiles and no analytics, and it reached page one. This guide is the build, step by step, with each decision backed by what that experiment actually showed rather than […]
Study: Green Michelin Star Restaurants’ Websites 2025
TL;DR: 86% of the 35 Green Michelin Star restaurants have the worst web sustainability ratings, with page emissions nearly 3× higher than average. Simple fixes could cut their digital carbon footprints by up to 70%—a missed chance for true environmental leadership. In an era where environmental consciousness drives consumer choice and business success, Britain’s most […]
‘Build website for free’ social media ads – too good to be true?
TL;DR: Build website for free social media ads – if something is too good to be true, ask yourself why, and are you getting a raw deal? In recent times, my social media has been flooded with sponsored posts/ads for companies offering businesses to build websites for free. So, let’s break it down: the why, […]
How many days until Christmas?
TL;DR: Christmas Day is always 25 December, so the number of days left changes daily, which is why a live countdown beats a static answer. Below are four lovely countdown timers from independent developers, with full credit and the code to download. We also explain how a countdown works, when one is worth adding to […]
DIY Website vs Professional Web Design: When to Hire an Expert
TL;DR: A DIY website builder is the right call when you need a cheap, simple presence quickly and your site does not have to win business. The moment your website becomes a real source of leads, sales, or credibility, professional design starts to pay for itself, usually faster than people expect. This guide walks through […]
Why Your Business Needs a Website (And Why Social Media Shouldn’t Be Your Only Digital Home)
TL;DR: Don’t build your sandcastle on someone else’s sand – This is why your business needs a website In today’s digital age, every business needs a website, regardless of its size or industry. While social media platforms offer convenient engagement and marketing opportunities, a dedicated website builds brand trust, gets you found in searches, and […]
Custom-built website vs Shopify
TL;DR: Website vs Shopify You’ll get more for your money with a website E-commerce: Why a custom-built website is better than a Shopify site. “Website vs Shopify ?” – It was a question posed recently in a social media group, and it got us thinking. So QED is here to explain it. Shopify is a […]
Which is the right website designer for you?
Which is the right website designer for you? It’s the eternal question if you are a new start-up and need the right person, or are reconsidering your internet offering. There are lots of posts out there telling you what to expect, mostly written by marketing or salespeople hoping that you’ll let them pitch to you, […]