AI Hallucinations: What They Are, Examples & Prevention Guide
TL;DR: AI hallucination is when a generative AI system produces confident output that is wrong, misleading, or invented, because it predicts language rather than verifying facts. As of 2025, hallucinations remain a known limitation of large language models, especially when users treat fluent answers as inherently reliable. This guide explains what AI hallucinations are, why […]
AI search traffic from Perplexity & ChatGPT is just a rounding error with good PR
Despite all the hype, AI search tools like Perplexity and ChatGPT account for less than 1% of global search traffic. Google still processes 373 times more searches than ChatGPT daily. The AI search traffic revolution isn’t here yet. Let’s get real about AI search adoption. If you’ve been following tech news, you’d think ChatGPT search […]
The Online Safety Act UK – And how we’ve got it so wrong
TL;DR: People making the laws are either too stupid or fail to understand that the Internet and, its users, don’t recognise borders. This is why The Online Safety Act will fail. Monday 17th March sees the ‘Illegal Harms Codes of Practice‘ coming into force as part of the Online Safety Act (OSA). A piece of […]
Which is the right website designer for you?
Which is the right website designer for you? It’s the eternal question if you are a new start-up and need the right person, or are reconsidering your internet offering. There are lots of posts out there telling you what to expect, mostly written by marketing or salespeople hoping that you’ll let them pitch to you, […]