The SV Group
North West
Date: 2024/5
Website: TheSVGroup.co.uk
Project overview:
Initially our project with The SV Group was to instigate maintenance & move hosting. This then expanded to an online timesheet for their workers. From late 2024 to early 2025 we also pulled on our proven experience as a hospitality blogger & created content for their blog, and implement basic SEO fixes increasing traffic.
Client synopsis:
When The SV Group (also known as Saffron Vanilla) approached QED, they were facing multiple critical issues with their digital infrastructure. Their website lacked proper maintenance, significantly impacting performance and user experience.
Additionally, their online timesheet project had stalled after 11 months of development with another provider, creating operational inefficiencies in their hospitality staffing business across Liverpool, Manchester, Chester, and the North West region.
The SV Group:
Case Study
QED implemented a comprehensive digital transformation strategy focused on immediate website stabilisation and the completion of the stalled timesheet system.
We migrated their website to our eco-friendly hosting platform while simultaneously addressing long-standing technical issues.
Taking over the timesheet project, we established an aggressive 10-week timeline to deliver the solution that had previously seen no progress for nearly a year.
Technical excellence:
- Migrated the entire website to our carbon-efficient hosting infrastructure
- Secure authentication and data handling for candidate information
- Implemented critical maintenance updates and security patches within budget.
- Rebuilt the online timesheet system from the ground up
- Created a user-friendly interface for both candidates and administrative staff
- Optimised database architecture for improved performance
- Ongoing maintenance and feature enhancement pipeline
Results that speak volumes:
- Remarkable improvement for hospitality-specific search terms
- Keyword "matchday chef" climbing from position 37 to position 8 - Our content
- "Temp chef agency" rising 29 positions to rank #12
- Top 3 position for "chef recruitment liverpool" and "hospitality networking tips" - Our Content
- "A Complete Guide: How to Become a Freelance Chef" achieved featured snippet status in Google's "People Also Ask" section, significantly increasing visibility - Our Content
- Consistent first-page rankings for primary business keywords
- Additional new users with 17.4% growth compared to previous period
- Total events recorded (10.0% improvement), indicating stronger user interactions
Business Impact:
The revitalised website has become a powerful recruitment tool, with the Candidate's page receiving 33.67% of total traffic. The newly implemented timesheet system is now being rolled out across the entire group, significantly streamlining their payroll processes and improving operational efficiency. By addressing these critical digital infrastructure needs, The SV Group is better positioned to serve both hospitality staff and clients throughout the North West.
Why This Matters For Your Business:
- We excel at rescuing stalled digital projects and delivering results within tight timeframes
- Our eco-friendly hosting solutions improve performance while reducing environmental impact
- We create end-to-end solutions that directly impact operational efficiency
- Our SEO expertise drives meaningful traffic increases for business-critical keywords
- We understand the unique challenges of specialised industries like hospitality recruitment
