The QED web design process
Step 1: Discovery
What we do
- Clarify your business goals (leads, calls, bookings, enquiries)
- Identify key audiences and what they need to see to trust you
- Review competitors and SERP intent
- Audit existing content, pages, and technical constraints
What you get
- A written discovery summary (objectives, priorities, risks)
- Recommended site structure (pages or one-page sections)
- A homepage plan based on conversion sections
What we need from you
- Examples of sites you like and dislike
- Any brand assets (logo, colours, photos)
- A rough list of services and locations you want to target
Step 2: Design & Build
What we do
- Wireframe key sections so layout solves problems before visuals do
- Build a small design system: typography, buttons, spacing, components
- Implement the site in WordPress with a performance-first mindset
- Apply on-page SEO fundamentals (headings, internal links, metadata, image handling)
What you get
- A working site you can click through early (not just mock-ups)
- A reusable layout system so new pages stay consistent
- Clear guidance on content improvements where it affects SEO and conversion
What we need from you
- Examples of sites you like and dislike
- Any brand assets (logo, colours, photos)
- A rough list of services and locations you want to target
Step 3: Deliver, launch, and support
What we do before launch
- Mobile and desktop QA
- Speed and Core Web Vitals checks
- 404 checks, redirects (for redesigns), indexation readiness
- Analytics and tracking checks
After launch
- Support period, dependent on package selected
- Training: how to edit key areas without breaking layout
- A short improvement plan for the next 30 to 90 days (based on real data)
Sustainable website design process FAQs
You've got questions...
...it's understandable
How long does a typical website build take?
With our One Page and Affordable website packages, if we have everything we need, then turnaround time can be as little as a week to 10days.
However, our Bespoke websites take longer as we need to test across various platforms & environments, design & write the code. So the timeframe often extends into months, usually 3-5 dependant on complexity.
What do you need from me before we start?
The short answer is everything you think you want to see on your website.
Having clients bring us images in next gen file formats, and SEO written copy is great as it saves so much time.
Once we’re ready to commence the project, we’ll describe what we require from you to get the ball rolling. It’s better for us to ‘have & not need’ than ‘need and not have’
Do you write the content?
Yes we do.
We wrote the content for this site and a few of our clients, who ended up getting cited by Google AI overviews and LLMs like Chat GPT.
We also provide SEO Content Creation services for further reach.
Will the site be fast on mobile?
Yes
As Google have used ‘Mobile first’ as a ranking factor since 2015, meaning they prioritise websites which are optimised for mobile devices (Tablets & Phones), our websites are designed for the 50+% of your users who will view your site via a responsive version.
Can you redesign an existing WordPress site?
Yes.
A few of our clients have come to us because they feel neglected by other web design companies, like Saffron Vanilla – who were waiting 11months for a timesheet project to be completed, which we turned around in 10weeks.
Of course, we’d prefer to build a website from the ground up, rather than picking up something we aren’t au fait with, but ultimately it’s about helping our clients focus on what they do best, whilst we sort out the problems.
What SEO is included as standard?
We believe in being transparent about costs, but still believe in exceeding expectations.
Our One Page & Affordable websites come with basic SEO plugins, on page SEO structures and best practise used for search engine ranking.
Bespoke websites come with more;
- GSC (Google Search Console)
- GA4 (Google Analytics v4).
- SERProbot free is set up for 5 keyword monitoring.
- Basic backlinks are included
- Google Business Profile set up, to help with Local SEO.
What happens after launch?
We monitor your website performance intensely for the first month to ensure customer journeys are satisfactory.
Again, our One Page & Affordable website packages come with differing allowances of hours per month vs our Bespoke websites – All packages come with support & WP maintenance for 6months.
What makes your process “sustainable”?
Our entire ethos is centred around reducing the environmental impact.
Whether it reducing paper usage, using our own local staging for website builds which runs on reduced hours, or our websites on our hosting use sustainable energy & tree planting for carbon offset.
You can read more about how sustainable website design works on our blog